Insights
Notes from the field on AI strategy & agents.
Working notes on how AI is reshaping operator businesses — and how to capture the upside without becoming a research lab.
Insight Paper6 min read
How AI Turns Amazon Marketplace Optimization Into a C-Suite Growth Lever
Strategic teardowns across fashion and kitchen organization show how AI uncovers $300K–$1.5M+ in recoverable annual value through conversion, ad efficiency, pricing, and returns.
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Insight Paper8 min read
Rethinking Amazon Growth: The Counter-Intuitive Role of AI in Revenue Leakage and ROI
Across categories, price tiers, and company sizes, the same revenue leakage patterns appear. The fastest path to growth isn't more demand — it's capturing more value from existing demand.
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